Welcome to Analytics In Focus.
My name is Phil Brennan, and I am the owner and founder of the company.
I started my career over fifteen years ago as an operations research analyst for ZS Associates, a global management consulting firm specializing in sales and marketing. My work there focused on sales force sizing, structure, and territory design. After ZS, I joined Health Products Research, a consulting company for the pharmaceutical, biotechnology, and medical products industries. At HPR, I worked in their call planning department and later led their territory alignment group.
In 2000, I co-founded marketRx, Inc., a leading provider of analytics and related software services to global Life Sciences companies. Within 8 years, we grew the company from the original three founders to over 300 consultants worldwide. In 2007, Cognizant Technology Solutions acquired marketRx.
As much as I enjoyed the excitement of running the operations of a multi-national corporation, I have to admit that I missed the fun of hands-on analysis and project management. Keeping that in mind, I started Analytics In Focus with the goal of staying close to the projects that we take on.
Over the last fifteen years, I have consulted to some of the largest corporations worldwide, and I have analyzed sales force sizes, structures, and call planning tools for dozens of companies. I have been responsible for sales territory design for tens of thousands of sales representatives across the globe. If you have any questions about whether Analytics In Focus is right for you, please feel free to contact me personally. I can be reached via e-mail at phil[at]analyticsinfocus[dot]com.