Sales & Marketing Analytics Made Easy

At Analytics in Focus, our expert team of consultants and specialty software products give you and your business everything you need for success.

Meet the Team

Sales Territory Design & Mapping

Sales Territory Map software and services to create geographically feasible and balanced territories.

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Customer Segmentation and Targeting

Partition your potential customers into unique groups so that each group can be optimized separately.

Sales Force Sizing

Combine targeting analytics with geographic feasibility to identify the optimal number of representatives.

Reporting, Dashboards, KPIs, and Representative Feedback

Speed the flow of information to and from the sales force with custom reporting.

Call Planning

Guide your representatives with data-driven insights into the optimal call levels for each customer.

Quota / Goal Setting and Incentive Compensation

Ensure that your goals and performance payments are aligned with optimal selling strategies.

Here's what our loyal customers have to say

For the past 5 years, Analytics In Focus has and continues to be a strategic partner for me because of their deep pharmaceutical experience. Their extensive knowledge in Sales Force Effectiveness initiatives has assisted my teams with targeting and segmentation, call assignments, and territory alignment scenarios. They are a nimble organization who can quickly adapt to the needs of their customer in any situation. I would highly recommend Analytics In Focus as a valued partner and contributor.

Alex Drigan

Senior Director, Commercial Operations — Amneal Pharmaceuticals

Analytics In Focus was able to use NAICS / SIC data to uncover new opportunities for our sales force and measure that opportunity at the ZIP code level so that I could balance territories with confidence. I highly recommend them.

Steve Miller

Director of Strategic Accounts, VideoJet Technologies (a division of Danaher Corp.)

Prior to working with Analytics In Focus, our franchise territories were too large because we lacked a territory design strategy. For the last five years, we've relied on them to work with us and our franchisees to create and map data-driven territories that are large enough to be successful without giving away too much geography. They are a critical part of every discovery day we have.